Privacy policy

Privacy Policy for Fusion Clothing

Effective Date: August 1, 2025

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from FusionClothing.uk, operated by FUSION CORE & CO., registered in England and Wales.

Company Name: FUSION CORE & CO.
Registered Office: 124 City Road, London, EC1V 2NX, United Kingdom
Contact Email: hello@fusionclothing.uk

1. What Information We Collect

When you interact with our website, we may collect the following types of personal data:

a. Information You Provide to Us

  • Name, shipping/billing address, email, phone number

  • Payment details (via secure third-party gateways)

  • Account credentials (if you register for an account)

  • Messages or inquiries submitted via forms or email

b. Automatically Collected Information

  • IP address, browser type, device information

  • Cookies and usage data (see “Cookies” section below)

  • Referrer URLs and page interaction data (e.g., clicks, scrolls)

c. Third-Party Sources

We may receive information from payment processors, advertising networks, or analytics services such as Google Analytics.

2. How We Use Your Information

We use your data to:

  • Fulfil and manage your orders and deliveries

  • Process payments securely

  • Respond to inquiries or customer support requests

  • Send you updates, newsletters, and promotional emails (with your consent)

  • Improve website performance and user experience

  • Detect and prevent fraud or security issues

  • Comply with legal obligations

3. Legal Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract: Processing necessary for the fulfilment of your order

  • Consent: For marketing and promotional emails (you can withdraw at any time)

  • Legitimate interests: To improve our services, monitor site performance

  • Legal obligation: Where required by law (e.g., tax records, fraud prevention)

4. Sharing Your Information

We may share your data with trusted third parties, such as:

  • Payment providers (e.g., Stripe, PayPal)

  • Shipping partners (e.g., Royal Mail, DPD)

  • Marketing platforms (e.g., Mailchimp, Meta Ads, Google Ads)

  • Analytics providers (e.g., Google Analytics)

All third parties are bound by strict confidentiality and data protection obligations.

5. Data Retention

We retain your personal data only as long as necessary:

  • For order records: 6 years (in line with UK tax law)

  • For marketing: until you unsubscribe or withdraw consent

  • For accounts: while your account remains active

6. Your Rights

You have the following rights under the UK GDPR:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Withdraw consent (e.g., for marketing emails)

  • Data portability (if applicable)

To exercise your rights, please email: hello@fusionclothing.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk.

7. Cookies

FusionClothing.uk uses cookies to improve functionality and user experience.

Types of Cookies:

  • Essential: Required for website functionality (e.g., cart, login)

  • Performance: Helps us analyze traffic (e.g., Google Analytics)

  • Marketing: Tracks browsing habits to serve relevant ads

You can manage or disable cookies in your browser settings.

For full details, see our Cookie Policy.

8. Third-Party Links

Our website may contain links to external websites. We are not responsible for the content or privacy practices of these third parties. Always read their policies before submitting personal information.

9. Children’s Privacy

We do not knowingly collect data from children under the age of 13. If we learn we have done so, we will promptly delete it.

10. Security

We implement industry-standard security measures including HTTPSS, encryption, and secure payment processing to protect your data. However, no system is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page with the updated effective date.

12. Contact Us

If you have any questions or requests regarding this Privacy Policy, contact us at:

Email: hello@fusionclothing.uk
Postal Address:
FUSION CORE & CO.
124 City Road
London
EC1V 2NX
United Kingdom